Knowing  how  to  promote  yourself,  as we  all  know,  is  key  to  your  success. No-one is going to do it for you until they can see that you can also do it for yourself.  There  are many  other ways  of  promoting yourself  free,  and  paid, other than putting your track up on myspace (although this is a good start!).

The  first  thing  to  make  sure  is  that  you  have  at  least  3  tracks  you  are entirely happy with, and are completely  finished, and mastered,  (mastering can be expensive, but it will save you allot of time when you come to playing your music  to people  in  the  industry). Promoting your tracks is essential to your success. It’s very simple. If you don’t promote your  tracks, no-one will hear them = back to square one!

A good start, before you decide to take  it a step further,  is get feedback on your tracks. It’s worth remembering that although you may think your track is perfect  (or not!)  the people  that are going  to be buying and  listening  to your music need to like it also. This seems obvious, but if you are looking for a successful career  in music you need  to know your target audience. In my opinion,  even  the most  ‘leftfield’  experimental  artists  that  ‘make  it  big’  are targeting their music to a certain crowd….possibly the leftfield & experimental crowd I hear you say!? Yes! So promoting is very important, whether you’re making Classical or Pop.  Its up  to you whether you consciously create your music with others in mind, or you create it just for yourself, or a mixture of both,  it  is up  to you, but awareness of  the  fact  that at some point you are looking  to sell your music, and others  to  listen  to  it has  to be considered  if you are  looking  for a music  career. We will  start getting  into  slightly more advanced promotion later, but first, lets cover the basics, and create a bit of a buzz!

So  once  you’ve  got  your  finished  tracks  what  to  do  now? Well,  there  are several  routes  you  can  go  down.  If  you  are  starting  out,  I would  consider creating  a  bit  of  a  buzz  in  your  local  area  first,  and  tackling  record labels…and  the world at a  later stage! Good ways  to do  this are, give away free  stuff! It  sounds mad,  but  no-one will  buy  your music  until  they  know your  music,  and  they  wont  know  about  your  music  until  they’ve  heard it!…So…the best way  to do  it  initially  is  free CD’s and  free mp3 downloads. Printing CDs at home is easy, and everybody loves a free CD…have you ever turned down a Free CD? I haven’t!

Easy things to do:

  • Buy  some  blank  CD’s,  as many  as  you  can!  Start  putting  your  best tracks onto the CD’s with your computer
  • Once you have your CDs, think of different ways you can get them out and about, write a list if you want…
  • Give your CD’s to anyone your think will like your music, leave some in the  local  record  shop,  and  ask  them  if  they  can  put  one  in  each purchase of your favourite band’s record/CD! It works!
  • Give  them  to  all  your  friends,  and  give more  to  your  best  friends  to hand on for you!
  • If your music is suitable for all ages, give some CDs to a friend who is at school to hand around school, kids love music, and soon, they’ll be loving yours!
  • If you are confident, give your music to people you meet, or people on the  street  you  think will  like  your music,  you  never  know who  they might know!
  • Make sure your track is on myspace, and people can download it, and any other websites where you can have your own free online profile.
  • Send  out  a  link  via  email  to  all  your  friends  letting  them  know  you have a free track for download, get all your friends to spread the word!

It’s essential for your local area to know that you make music, and that you are actively seeking a music career. Most people  love music, and are more than happy to spread the word.

It’s also essential  that you  try and get as much  feedback on your music as possible;  it’s  good  to  be  strong,  and  believe  in  your music,  even  if  some others don’t, the chances are most people love it, and some will be jealous!

After handing out as many CD’s as possible, and using  the  tips above (plus some of your own clever  techniques no doubt…)  it’s hard not  to notice  that more people are aware of your music and what you do. If you’ve given out over  100  CD’s  or more, wherever  you  live, whether  in  a  small  town,  or  a neighbourhood  in  a  big  city.  People  should  be  talking,  and  people  are definitely  listening!   Also  its worth mentioning  that  by  giving  out  free CD’s doesn’t  certify your  success, you have  to keep going at  it and handing out more music  to  people,  again,  it may  seem mad,  but  people will  buy  your music, and come and see your gigs, if they have heard of you locally and like your music.

There are two ways it can go now, while you continue to promote your music with your CD’s, you should notice a bit of a buzz, and if you’re getting good feedback, you’re definitely doing the right thing. If the feedback your getting is not so good,  find out why, and see what you can do  to better your next promotional CD…Once you are happy  that your CD promotion  is going well, and you are getting good feedback, people may start asking you when your next gig is…that’s great! The next step is obvious….performing.

Whether you are a DJ, Band, Artist, or music producer, getting your  tracks heard on stage  is essential. If you have got this  far, and people are waiting for your performance, then you’ve done really well!

Keep Going!

This article is part of music production tips & tricks from PrimeLoops, and thanks to the collaboration with FindRemix I bring it here to you :)

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