Exposure to record labelsThe music  industry can  be  a  hard  nut  to  crack,  and  it  takes  allot  of dedication,  and motivation  to  ensure  your  success. One  of  the main goals for many musicians is getting signed to a music label or agency. There  is a myth  that getting signed  to a  label  is near-impossible and many  take  a  ‘one  in  a million’  approach,  however,  this  simply  is  not true. Contrary  to many people’s beliefs,  the amount of  record  labels, and  people  signed  to  them  is  currently more  than  ever. On  a  global scale,  the  music industry  has  never  been  this  big!  I  have  worked closely with several small and  large  record  labels, and  they DO  listen to  every  demo  they  get  sent. Some  larger  labels  take months  to  go through  the pile, some have a very specific gap  that  they need  to  fill on  their  label  that  they  are  looking  for.  After  all,  record  labels  are there to sign people that they believe in.

What  record  labels want  to  see  is  commitment, and awareness.  they also want  to  see  that you are making progressive efforts to promote yourself,  and  not  just  relying  on  a  possible  ‘lucky  meet.’  In  my experience,  it  is  more  than  worth  sending  demos.  There  are  many things people do wrong when approaching/sending material  to  labels, below are some essential factors to help your demo end up at the top of the pile.

  • Target labels you think compliment your music
  • Do  your  research, and gather a  list of 20  (or more)  labels  you want  to  contact, many  labels  now  accept mp3  submissions,  so be sure to check their websites, and find their contact info
  • If you  feel brave, contact  the  labels before sending your demo, strike  up  a  conversation,  and  get  a  bit more  info,  chances  are they are friendly people just like you!
  • Once  you  have  sent  your  demo…follow  up  on  your  CD/MP3/s, don’t just wait for them to give you a call
  • Make sure you send your best  tracks only, and get your  tracks professionally  mastered  before  sending  (lo-quality  tracks  is  a real turn-off, no matter how good your music is)
  • Do  your  research  on  the  label,  try  and  get  the  name  of  the person you are sending your demo to, so that you can follow up your demo with confidence.
  • Send  a  cover  letter/email  with  every  demo,  nothing  too  long-winded,  just  say what  you  do,  how  long  you’ve  been  doing  it, and what you can offer, don’t over-sell yourself, just say it like it is. If you have impressive or concrete experience, include this. If you  like, target each cover  letter to the  label you are sending  it to based on what you have found out about the label.
  • Make  sure  your  contact  info  is  on  the  CD,  this may  be  a  very obvious point, but it’s surprising how many people forget this!
  • Most  labels  look  for no more  than 3  tracks,  some only  look  for one, find out before you send your demo how many tracks they are  accepting,  this  way,  you’re  a  step  ahead  of  others  who haven’t!


There is no use in sending demos, and then taking a big sigh of relief, and  hoping  for  a  knock  on  the  door!  Just  give  them  a  call!  If  they haven’t listened to it yet, call again soon…

Exposure to record labels

Your Music Industry

Many  people  believe  that  the  music  industry  is  on  its  back  due  to mp3’s,  and  the  lack  of CD  sales.  In my  opinion,  the  people who  are writing  these  types  of  comments  are  not  aware  of  the  amount  of success  more  ‘small-time’  musicians  are  getting  currently,  and  the amount  of  exposure  possibilities  now  available  to  any  musician.
There’s so much available to all levels of musicians now, and so much talent around,  that  in my opinion,  the music  industry has never been stronger!

The opinion that only CD sales are a musician’s bread and water is not logical.  For  one,  there’s  gigs,  which  can  turnover  great  amounts  of money, alongside interviews, radio royalties, commissions, and…well… loads more!
It’s more than possible for any talented artist with the right amount of passion  and motivation  to  ‘make  it’.  CD  Sales may  not  be  booming, but  the music  industry  is! The people  that are complaining are  those high up  in the music  industry, who rely on their artist’s CD sales, but they are not musicians, and we are!

There are two things I like to remind people when they feel they have hit a brick wall, one, you have been blessed with a  talent  that many don’t possess, enjoy it! And two, don’t give up at the first hurdle! Most successful  musicians  have  perfected,  practised,  networked,  and endlessly promoted themselves to be where they are,  if you have the drive….


This article is part of music production tips & tricks from PrimeLoops, and thanks to the collaboration with FindRemix I bring it here to you :)

You can download this article in PDF format.